ATCO: Bundle Up
When the weather gets cold, Albertans wear layers and take winter head-on. As an established Albertan energy provider, ATCO knows this better than anyone else. We used jackets as the device through which we got people across the province to ‘bundle up’ their electricity and natural gas to save on their energy bills, and get a $150 WestJet gift card. This integrated campaign ran on TV, radio, social media, print, and out-of-home.